Question 1

What is Innovate?

Accepted Answer

Innovate is Daylight's strategic consultancy service for founders, senior leaders and organisations at an inflection point. It is designed for moments when the question is not what to do today but what to build next, reshaping strategy, direction, brand or culture with structured, specific thinking.

Question 2

Who is Innovate for?

Accepted Answer

Innovate is for founders, MDs and senior leaders facing a strategic decision that cannot be resolved through operational thinking alone. It suits those at a genuine inflection point, considering a new direction, rethinking positioning, navigating significant change, or needing to challenge the assumptions the business has been built on.

Question 3

What is the difference between Tactical, Strategic and Organisational Innovate?

Accepted Answer

Tactical Innovate is short-term and high-focus, suited to an idea already in motion that needs sharpening and structure. Strategic Innovate is medium-term and cross-functional, designed for challenges that span the business. Organisational Innovate is a long-form engagement reshaping how a business thinks, acts and grows across strategy, culture and capability

Question 4

How is Innovate different from Sprint?

Accepted Answer

Sprint is coaching, it helps the individual gain clarity and momentum. Innovate is consultancy, it works on the business itself, shaping strategy, direction and structure. Sprint focuses on the leader. Innovate focuses on what the business is building. The two are designed to work together, and many clients use both.

Question 5

How long does an Innovate engagement take?

Accepted Answer

Tactical engagements run over weeks to a few months. Strategic engagements run over several months. Organisational engagements are long-form partnerships, often twelve months or more. Every engagement begins with a diagnosis before the right structure is agreed.

Question 6

What does working with Innovate look like in practice?

Accepted Answer

Innovate begins with a clear diagnosis of the strategic challenge. From there, the work explores possibilities, challenges assumptions and defines a clear path forward. The output is not a report or a workshop summary, it is strategic direction the business can act on.

Question 7

How does Innovate relate to the other Daylight services?

Accepted Answer

Innovate is the strategic arm of Daylight, working on the direction of the business. Sprint works on the clarity of the leader. Navigate works on the depth of the leadership. The three are distinct but designed to complement each other. Horizons brings all three together. Many clients begin with Innovate when the strategic challenge is the primary need.

Question 8

Who delivers Innovate?

Accepted Answer

Innovate is delivered by Andy Bailey directly. Andy specialises in strategy across brand, business, consumer, culture and experience, and has worked with clients from early-stage founders to global enterprises. Every engagement is with Andy, there is no handoff to an associate.

Innovate: Consulting.

Create with Purpose

See what others don’t. Build what others can’t.

How to Innovate.

Pathways

Tactical

Strategic

Organisational

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