We exist to enable you to realise your true potential.
We believe people already hold the answers they need. We bring clarity where it matters most, so people and businesses can thrive. Through coaching, consulting and mentoring we create the space and structure for clarity to emerge.
We don’t give you the answers. We help you find your daylight, and with it, the growth path. We don’t hand out answers; we help uncover them, nurture them, and turn them into meaningful momentum.
Daylight creates clarity.
Clarity creates growth.
You create success.
Reflections
As a seasoned professional, with experience across multiple sectors, I was wholly unprepared for the impact that coaching and mentoring would bring to my professional expertise and personal worldview.
Studying and practicing has brought me to a new energised era in my career, one where I feel truly rewarded, ultimately because everything I do enables everyone, I work with to be the best version of themselves, enabling everyone they work with to also realise their potential.
It’s infectious, inspiring and my Ikigai.
Andy Bailey, 2025
Experience
With a career that spans senior roles in retail, real estate, consumer marketing, lifestyle brands, and technology, I bring both breadth and depth to my practice. My clients range from early-stage entrepreneurs to global enterprises, and my approach is both rigorously structured and deeply human.
My coaching and mentoring style is rooted in emotional intelligence: self-aware, socially attuned, and committed to growth. I offer my clients more than just space for reflection; I bring thoughtful provocation, helping my client’s surface what’s often unsaid, reframe the narrative, and move decisively toward change. I listen with precision, challenge with care, and bring both head and heart into every conversation.
From a consultative perspective I specialise in the architecture of strategy: brand, business, consumer, culture, and experience. I help organisations define who they are, what they stand for, and how they show up in the world. I have a sharp perspective think deliberately, my is counsel grounded in both commercial reality and creative possibility.
Growth
I continually invest in my own growth. I am regularly mentored to ensure I am rising and realising my own development pathway and that my clients are benefitting from this elevation in capability.
I also network, volunteer and actively contribute to learning organisations and evaluate my performance through supervision, peer supervision, client feedback, diagnostics and skill surveys.
Education
I have continually supported by career experience with academic knowledge and active memberships of coaching and mentoring organisations.
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Master of Business Administration – Open University, 2005
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Degree in Coaching and Mentoring, ILM5, 2024
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Master’s Degree in Coaching and Mentoring ILM7, 2025
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Full Member, EMCC – Coaching and Mentoring, 2025
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Associate Member, Institute of Leadership and Management
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Associate Member, International Coaching Federation
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Member – Association of Business Mentors
"Working with Andy was a turning point. His coaching helped me shift from constantly reacting to confidently leading. He brought clarity, challenged my thinking, and gave me the space to grow into a more strategic version of myself. My business and mindset are both stronger because of him, as are my retail performances"
Leader in Consumer Lifestyle
"Andy has a rare ability to combine strategic depth with emotional intelligence. In a sector driven by data and trends, he helped me reconnect with vision and purpose. His mentoring sharpened how I lead, not just the business, but the people in it. He asks the questions you didn’t know you needed to answer."
Senior Leader in Commercial Insights
"In the high-performance world of football, you need someone who understands both pressure and people. Andy gets both. His mentoring gave me the tools to lead with balance, authority and integrity. He’s been a vital sounding board in some of my toughest moments. A home win, as they say in my game!”
Senior Leader in Sports
"As a start-up founder in mental health, I needed a coach who could guide my vision and reduce the vulnerability I felt from being a new business. Andy held that space brilliantly. He helped me build not just a business, but a leadership approach that feels aligned and sustainable."
Start-Up Founder
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